You may not have known it but Bruno Mars has been in the spirits game for five years. The singer has a stake in SelvaRey Rum, produced in Panama by legendary rum distiller, Francisco Fernandez, who produced rum under Fidel Castro.

SelvaRey will come in two versions, a light rum which retails for $30, and a chocolate rum for $35.

Mars prefers his rum in tropical drinks like Pina Coladas, and while he sips his drink of choice he’ll be in charge of social media content, and the design of SelvaRey packaging.

Mars will be expanding the brand and there will be a high-end version of SelvaRey but for now, the “24 Karat” singer says, “Don’t worry about luxury rum, the party is just getting started.”


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