​​Converse Teams With Kendrick Lamar’s pgLang For New Sneaker Collection
BUENOS AIRES, ARGENTINA - MARCH 31: Kendrick Lamar performs during the third day of Lollapalooza Buenos Aires 2019 at Hipodromo de San Isidro on March 31, 2019 in Buenos Aires, Argentina. (Photo by Santiago Bluguermann/Getty Images)

Mr. Morale & the Big Steppers, Kendrick Lamar’s highly anticipated fifth studio album, will be released later this month. In honor of Lamar’s comeback to Hip-Hop, he collaborated with Converse on a unique project.

The “pgLang for Converse” collection is presented by the firm formed by Kendrick Lamar and Dave Free. The Chuck 70 and Pro Leather styles are featured in the collaboration.

“pgLang for Converse” will be accompanied by a music video featuring recording artists Tanna Leone and Selah Marley. The graphics convey the narrative of two strangers who meet in Los Angeles and form an unexpected bond.

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