In the middle of a heated election, GAP posted a photo of a half-blue, half-red sweatshirt. They wrote, “One thing we know, is that together, we can move forward.”

Afterward, it was slammed online for being “ugly” and “poorly timed.”

After getting heat for the post, the brand responded. They said, “The intention of our social media post … was to show the power of unity. It was just too soon for this message.”

They have since removed the photo.

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