GAP Under Fire For Ill-Timed Elecetion Tweet
thanks @gap i’m gonna wear this on the battlefield in the civil war to symbolize how we should all be getting along better pic.twitter.com/vWUbo8aSzb
— joshua rush (@JoshuaRush) November 4, 2020
In the middle of a heated election, GAP posted a photo of a half-blue, half-red sweatshirt. They wrote, “One thing we know, is that together, we can move forward.”
Afterward, it was slammed online for being “ugly” and “poorly timed.”
I find it beautiful that we can all take a break from this anxious hellscape to come together and hate the Gap sweatshirt.
— Lauren Alexis Fisher (@LaurenAlexis) November 4, 2020
After getting heat for the post, the brand responded. They said, “The intention of our social media post … was to show the power of unity. It was just too soon for this message.”
They have since removed the photo.
Now is really not the time @gap for this corporate Karen bullshit. A coup attempt is not a fucking marketing opportunity to push product. pic.twitter.com/w2KTHu3e97
— Christopher Wylie 🏳️🌈 (@chrisinsilico) November 4, 2020