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Goya Foods Faces Backlash After CEO Praises Trump

The political landscape in the U.S.is something we’re haven’t seen. It’s toxic, deafening, and sickening.It has also grown grown potentially more perilous for companies ahead of the 2020 presidential election as Goya, a food company with a tremendously loyal Hispanic following, discovered this week.

The company that makes products used in many Hispanic cuisines but whose following extends well outside of that range, is getting some backlash after its CEO praised President Donald Trump at a White House event.


Robert Unanue, the grandson and now Goya CEO, spoke at the White House announcing a “Hispanic Prosperity Initiative” on Thursday.

“We all truly blessed, at the same time, to have have a leader like President Trump who is a builder,” Unanue said standing at a podium beside Trump.

Almost immediately, #BoycottGoya, #GoyaFoods and #Goyaway began trending on social media platforms with scorn coming seemingly from all directions, including some big political names.

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