Goya Foods Faces Backlash After CEO Praises Trump

The political landscape in the U.S.is something we’re haven’t seen. It’s toxic, deafening, and sickening.It has also grown grown potentially more perilous for companies ahead of the 2020 presidential election as Goya, a food company with a tremendously loyal Hispanic following, discovered this week.

.@GoyaFoods has been a staple of so many Latino households for generations.

Now their CEO, Bob Unanue, is praising a president who villainizes and maliciously attacks Latinos for political gain. Americans should think twice before buying their products. #Goyaway https://t.co/lZDQlK6TcU

— Julián Castro (@JulianCastro) July 9, 2020

The company that makes products used in many Hispanic cuisines but whose following extends well outside of that range, is getting some backlash after its CEO praised President Donald Trump at a White House event.

Me calling my mom tomorrow to tell her not to buy Goya products anymore 💀 #GOYABOYCOTT pic.twitter.com/olzJRXnJva

— Janet Gomez (@Has2BJanet) July 10, 2020

Robert Unanue, the grandson and now Goya CEO, spoke at the White House announcing a “Hispanic Prosperity Initiative” on Thursday.

“We all truly blessed, at the same time, to have have a leader like President Trump who is a builder,” Unanue said standing at a podium beside Trump.

Almost immediately, #BoycottGoya, #GoyaFoods and #Goyaway began trending on social media platforms with scorn coming seemingly from all directions, including some big political names.

@GoyaFoods is standing on the wrong side of history when our people are being demonized and our children are being encarcerated. Not one penny to #Goya #Goyaway #GOYABOYCOTT pic.twitter.com/gvjhpB76DV

— Bloop (@thisisbmc) July 10, 2020