Kanye West Lost Adidas Deal After Executives’ 2-Minute Call
HOLLYWOOD, CA – JUNE 28: Kanye West at Milk Studios on June 28, 2016 in Hollywood, California. adidas and Kanye West announce the future of their partnership: adidas + KANYE WEST (Photo by Jonathan Leibson/Getty Images for ADIDAS)
It only took two minutes for ADIDAS to make its final decision on how to move forward, or not, with Kanye West.
According to Bloomberg, Adidas executives opted to sever their relationship with Ye during a “undramatic” two-minute conference call.
Management delayed making an announcement so they could consult US law firms.
In the past, staff members have objected to the rapper’s history of divisive remarks. In a press release by ADIDAS they called Kanye’s comments, “unacceptable, hateful and dangerous.”
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