The Weeknd TikTok Concert Raised $350,000 For Equal Justice Initiative
The Weeknd had a live, interactive virtual concert on TikTok on August 7th.
Including rebroadcasts, the event pulled in more than 2 million unique views.
It also pulled in 250,000 concurrent views.
#TheWeekndEXP garnered more than 1.3 billion views.
The event raised $350,000 for the Equal Justice Initiative.