Travis Scott Drops Music Video For 'Franchise'

Fresh off his enormous McDonald’s campaign, Travis Scott has decided to quench fans thirst by dropping off his new single, “Franchise”, which feature Young Thug and M.I.A.

The new visual was partially filmed at Michael Jordan’s Chicago area mansion. The video begins with luxury cars pull up to the legendary gates sporting Jordan’s number “23” and proceeds inside the mansion where Scott hangs with women, chills on the basketball court, and parties throughout grounds.

I DIRECTED THIS FILM FOR THIS SAGA OF UTOPIA MY GUY CHRIS NOLAN LETS US ROCK IN ALL THE IMAXES WORLD WIDE. GO WATCH THE IMAX EXPERIENCE TONIGHT https://t.co/dEdmwRhTAJ pic.twitter.com/WfBCJ3WPpL

— TRAVIS SCOTT (@trvisXX) September 24, 2020

The single’s cover art was created by renowned visual artist George Condo. Music lovers may best know Condo for creating the artwork for Kanye West’s My Beautiful Dark Twisted Fantasy and the album’s singles.

The rapper has also linked with Imax to debut the music video for “Franchise” at select theaters before screenings of Christopher Nolan’s movie Tenet.